By: Diane Dunion (Dunion & Co)
It took some time for me to admit that whilst I was a professional in my own field, I needed a broader commercial understanding if my small business was to grow. The MAD Approach, in a very relaxed style, quickly determined a business growth plan following an in depth SWOT analysis. Unlike the majority of Consultants, The MAD Approach worked with us and supported our efforts to achieve the results the plan targetted rather than just identifying the targets and then leaving us to our own devices.